Monitor the white-eared pheasant and its habitat, with a particular focus on the Zhu Jue monastery area in Dao Cheng County, West Sichuan where the species and its habitat are under tremendous pressure due to increased tourism business and human disturbance. Activities will also include promoting conservation of the species among Tibetan people and tourists, identifying measures to solve the conflict between conservation of the species and community development and providing constructive recommendations to the local government to help ensure local community participation in conservation efforts.