Expand extension services of the Biodiversity and Wine Initiative into the Little Karoo geographic priority area. This project will specifically 1) create an enabling environment for all partners to promote conservation and sustainability within the wine industry; 2) promote implementation and refinement of biodiversity guidelines into the Integrated Production of Wine Scheme; 3) extend conservation stewardship among wine producers in the Little Karoo; and 4) promote biodiversity into the Brand South Africa marketing scheme.