Bring conservation nongovernmental organizations (NGOs), civil society and media together to promote biodiversity conservation and ecotourism. Ecotourism has been misinterpreted in many ways in China. This project aims to promote the best practice of ecotourism to ensure that civil society and tourism business understand the importance of participating in conservation of biological diversity, improving ecotourism management. It includes organization of a nation-wide quiz. Winners will undertake a study tour in Yunnan Province to visit key ecotourism sites and collect information.